TWK Elektronik
Turning a brand direction into a design system — and a design system into every touchpoint.
TWK-ELEKTRONIK is a German sensor manufacturer developing high-quality sensor solutions for machines, systems and safety applications worldwide. The project focused on sharpening the brand’s position in a highly specialised B2B market and translating it into a full brand relaunch — from market analysis and brand strategy to a new corporate design, website, booth design, employer branding and key brand assets.
The Problem
In a technically driven market, TWK faced growing competitive pressure and a strong sense of sameness among suppliers. Product quality alone was no longer enough to stand out. The brand needed a clearer position, stronger differentiation and a visual identity that could express its expertise, service quality and customer focus in a more recognisable way.
The Solution
I led an in-depth market analysis to define the brand strategy, positioning, and core direction. From there, I developed a comprehensive brand identity relaunch built around the tagline “Supreme Sensoring,” including a new visual identity, logo, website, trade show presence, employer brand, and communication assets. The result was a sharper, more confident brand system that made TWK’s expertise visible across every key touchpoint.
Feedback
For more than a decade, Chantal has been a trusted partner, always providing the right impulse at the right time and adapting seamlessly to both TWK’s needs and my own. This partnership has moved us forward on both a personal and business level—and is the perfect foundation for the next ten, if not twenty, years.
Dr. Cedric Bartelt
Head of Marketing & Human Relation
