About Chantal

I step in where brand projects usually get stuck. Complexity is the norm, not the exception.

My job is to close the gap between brand strategy, design, and execution while keeping the customer journey in focus.

I step in where brand projects usually get stuck. Complexity is the norm, not the exception.

My job is to close the gap between brand strategy, design, and execution while keeping the customer journey in focus.

Freelance brand consultant and senior brand manager Chantal van der Bol in front of a vivid blue background.
Freelance brand consultant and senior brand manager Chantal van der Bol in front of a vivid blue background.
Freelance brand consultant and senior brand manager Chantal van der Bol in front of a vivid blue background.

Before moving into brand management, I studied graphic design and spent several years working as a designer at agencies. I created logos, developed guidelines, and worked on campaigns, but often faced the same problem: the strategic brief made sense on paper and then fell apart in execution.

So I switched sides, into project management, brand management and strategy. Today, after more than 10 years as a brand manager and design lead, I work exactly at the intersection I once found missing.

What I have learned is simple: strong brands are not built on ideas alone. They need someone to take ownership and turn them into reality through consistent execution across teams, stakeholders, and every touchpoint.

Before moving into brand management, I studied graphic design and spent several years working as a designer at agencies. I created logos, developed guidelines, and worked on campaigns, but often faced the same problem: the strategic brief made sense on paper and then fell apart in execution.

So I moved into project management, brand management, and strategy. Today, after more than 10 years as a brand manager and design lead, I work exactly at the intersection I once found missing.

What I have learned is simple: strong brands are not built on ideas alone. They need someone to take ownership and turn them into reality through consistent execution across teams, stakeholders, and every touchpoint.

Before moving into brand management,
I studied graphic design and spent several years working as a designer at agencies.
I created logos, developed guidelines, and worked on campaigns, but often faced the same problem: the strategic brief made sense on paper and then fell apart in execution.

So I moved into project management, brand management, and strategy. Today, after more than 10 years as a brand manager and design lead, I work exactly at the intersection I once found missing.

What I have learned is simple: strong brands are not built on ideas alone. They need someone to take ownership and turn them into reality through consistent execution across teams, stakeholders, and every touchpoint.

Strong brands are built on clear values.

These are mine:

Overlapping circle and square symbol representing strategy and creative execution.

Simplicity

I make complex topics clear and help teams focus on what matters.

Overlapping circle and square symbol representing strategy and creative execution.

Simplicity

I make complex topics clear and help teams focus on what matters.

Hand over heart symbol representing honesty and integrity.

Honesty

I say what needs to be said, even when it is not the easiest thing to hear.

Hand over heart symbol representing honesty and integrity.

Honesty

I say what needs to be said, even when it is not the easiest thing to hear.

Interconnected circles symbol representing collaboration and transparency..

Transparency

I make decisions, dependencies and next steps easy to follow.

Interconnected circles symbol representing collaboration and transparency..

Transparency

I make decisions, dependencies and next steps easy to follow.

Party popper symbol representing fun and positive energy.

Fun

I believe good collaboration should feel human, energizing and enjoyable.

Party popper symbol representing fun and positive energy.

Fun

I believe good collaboration should feel human, energizing and enjoyable.

Where the work happens — in Munich and beyond.

  • Aerial view of Munich city center with Marienplatz and St. Peter’s Church at sunset.
  • Creative studio meeting area with modern furniture and a bold typography poster on the wall.
  • Golden retriever resting in a bright modern office, reflecting a relaxed and welcoming workplace culture.
  • Behind-the-scenes corporate photoshoot with a photographer taking a professional business portrait in a studio.
  • Modern creative studio in Munich seen through a glass façade at sunset.
  • a warm-toned blurred office meeting scene
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A colourful building
  • a warm-toned blurred office meeting scene
  • Abstract blurred background
  • A person writing in a notebook at a table with a glass of water, lit by natural sunlight.
  • A group of people in the office
  • A colourful building

Customer reviews

  • For more than a decade, Chantal has been a trusted partner, always providing the right impulse at the right time and adapting seamlessly to both TWK’s needs and my own. This partnership has moved us forward on both a personal and business level—and is the perfect foundation for the next ten, if not twenty, years.

    Dr. Cedric Bartelt

    Head of Marketing & Human Relation

  • “Chantal’s brand design expertise gave our o2 team a fresh perspective on how to optimize our brand management process. She led complex brand projects with exceptional clarity, communication and professionalism, and her precision in execution made our brand relaunch a success.”

    Caroline Girardet

    Senior Brand Manager, Telefónica Germany

  • “Working with Chantal was smooth and efficient from the start. Her guidance sharpened our positioning and brought greater consistency to our visual identity. I especially valued her ability to simplify complex ideas. She was an excellent partner to work with, and my team and I highly recommend her.”

    Bianca Hörner

    Head of Finance, Ourvita Germany

  • “Chantal brings deep brand expertise and a strong understanding of corporate environments. I highly recommend working with her.”

    Anastasia Liapis

    Anastasia Liapis

  • “Chantal brings deep brand expertise and a strong understanding of corporate environments. I highly recommend working with her.”

    Anastasia Liapis

    Global Head of Innovation, HP Health Solutions

  • “Working with Chantal was smooth and efficient from the start. Her guidance sharpened our positioning and brought greater consistency to our visual identity. I especially valued her ability to simplify complex ideas. She was an excellent partner to work with, and my team and I highly recommend her.”

    Bianca Hörner

    Head of Finance, Ourvita Germany

  • “Chantal’s brand design expertise gave our o2 team a fresh perspective on how to optimize our brand management process. She led complex brand projects with exceptional clarity, communication and professionalism, and her precision in execution made our brand relaunch a success.”

    Caroline Girardet

    Senior Brand Manager, Telefónica Germany

  • For more than a decade, Chantal has been a trusted partner, always providing the right impulse at the right time and adapting seamlessly to both TWK’s needs and my own. This partnership has moved us forward on both a personal and business level—and is the perfect foundation for the next ten, if not twenty, years.

    Dr. Cedric Bartelt

    Head of Marketing & Human Relation

Creative team using a laptop and virtual reality headset during an outdoor innovation session.

Explore Projects

Person checking a smartphone while holding pink gelato, illustrating a contemporary customer experience.

Get in touch

FAQ

How do you integrate into our team?

I work as an external partner, but with a strong internal mindset. I can join your existing meetings, collaborate with your teams and agencies, and adapt to your tools and processes. My role is to bring structure, clarity and brand expertise without creating extra complexity.

Do you work on a project basis?

Yes. I work project-based, interim or as an ongoing sparring partner — depending on what your brand needs. That can be a focused brand strategy project, a corporate design relaunch, rollout support, brand governance or hands-on project management across several months.

Do you only think strategically, or do you also support implementation?

Both. I connect strategic thinking with hands-on execution. I can define the direction, brief and guide creative work, manage stakeholders and agencies, review assets, structure feedback and make sure the brand is properly brought to life across touchpoints.

Do you have experience in both B2B and B2C?

Yes. I have worked across B2B and B2C brands, from complex corporate environments to consumer-facing brand experiences. What matters most is understanding the audience, the business context and the touchpoints where the brand needs to perform.

How quickly are you available?

That depends on the project scope, timing and current workload. I take on both short-term and longer-term projects, but it is always best to get in touch early so we can clarify what you need, when you need it and what level of support makes sense.

What budget should we plan for?

Budgets depend on the scope, duration and complexity of the project. A focused strategic or creative project will require a different setup than a long-term relaunch, rollout or brand management role. Once I understand the challenge, I can suggest a realistic project setup and estimate.